How We Scaled a Travel Agency from $230/Day to $2,500/Day with Google Ads
Discover how AdShot Media helped a small travel agency grow from a $230/day ad budget to $2,500/day — using lean Google Ads strategies, call-focused campaigns, and a powerful business partnership.
Published on July 23, 2024
At AdShot Media, we specialize in turning tight budgets into scalable performance.
In this article, we’ll break down how we helped a 2-person travel agency grow from $230/day to $2,500/day in ad spend — without wasting a single dollar.
📌 Note: Due to NDA, we’ve referred to the client as “RZ.” The story and results are real and backed by internal performance data.
The Challenge: Tight Budget, High Ambition
- RZ ran a travel agency with just two people.
- Had years of experience in the travel industry but no marketing team.
- Struggled with Google Ads complexity.
- Budget limited to under $1,000/month initially.
- Was actively looking for job opportunities due to financial pressure.
The Strategy: Lean. Targeted. Intent-Driven.
We focused on Google Ads for travel agencies with tight control:
- Rebuilt his website with a lead-generation focus
- Created search campaigns with call extensions
- Used call-only ads targeting phrases like “book flight,” “flight change help,” etc.
- Limited bids to control CPC
- Daily optimizations to squeeze performance out of every click
The Results (First 60 Days)
- Stable lead volume
- Cost per call optimized
- High-intent travel leads with minimal waste
- Campaigns set up for scale, not just survival
The Game-Changer: Strategic Partnership via YouTube
One of our YouTube videos caught the attention of an OTA founder.
They had funds, but no travel infrastructure.
We introduced them to RZ — and they formed a strategic partnership.
From there, the campaign took off.
Ready to Grow? Let’s Talk.
If you're tired of vanity metrics and want a serious strategy that produces actual business results, AdShot Media is your unfair advantage.
Let’s build campaigns that don’t just run — they convert.
The Scale-Up
RZ’s campaigns scaled rapidly:
- $230/day → $800 → $1500 → $2500+
- Same account structure
- Same agency (AdShot Media)
- Now backed by serious firepower
Final Outcome
- Campaign became one of our top-performing travel accounts
- RZ started hiring new team members
- They’re now a full-fledged OTA operation
- Built for sustainable growth, not random spikes
What You Can Learn
This case proves that:
✅ Small travel agencies can scale with the right strategy
✅ Budgets don’t need to be huge — they need to be respected
✅ Google Ads works when built on data, intent, and business goals
✅ The right agency partnership can change everything
Need Help Scaling Your Travel Business?
At AdShot Media, we build performance-focused Google Ads campaigns for:
- Travel agencies
- OTAs (Online Travel Agencies)
- Flight change/cancellation lead gen
- Cruise, Yacht, and Luxury Travel brands
→ No bloated retainers. Just real results.
