How We Scaled A Travel Agency From $230/Day To $2,500/Day With Google Ads
Discover how AdShot Media helped a 2-person travel agency grow from a modest $230/day budget to $2,500/day in Google Ads — using lean strategies, call-focused campaigns, and a business partnership that changed everything.
The Challenge: Tight Budget, High Ambition
- RZ was a 2-person travel agency.
- Had industry experience but no dedicated marketing team.
- Initial budget capped at < $1,000/month.
- Google Ads felt complex and unscalable.
- Owner was even considering other jobs due to financial pressure.
Initial KPIs
$230/day
Starting Budget
Starting Budget
2
Team Size
Team Size
High CPC
Flight Niche
Flight Niche
The Strategy: Lean, Targeted, Intent-Driven
- Rebuilt RZ’s website with a lead-gen focus.
- Created search campaigns with call extensions.
- Launched call-only ads targeting “book flight” and “flight change help.”
- Applied strict bid caps to control CPC.
- Daily optimizations: query pruning, negatives, asset refresh.
Progress Bars
Query Waste Reduction30%
Lead Quality+40%
Budget Efficiency+35%
The Results (First 60 Days)
- Stable daily call volume, scaling consistently.
- Cost per call dropped due to tighter targeting.
- High-intent travel leads with minimal waste.
- Built for scale, not just short-term survival.
Results Snapshot
100+
Daily Calls
Daily Calls
-28%
CPC Drop
CPC Drop
+60%
Lead Quality
Lead Quality
The Game-Changer: A YouTube Partnership
“One of our YouTube videos caught the attention of an OTA founder. They had funds, but no infrastructure. We introduced them to RZ — and they formed a strategic partnership.”
This partnership unlocked resources. Same account structure. Same AdShot Media system. But now, with serious firepower behind it.
The Scale-Up
RZ’s growth path:
$230/day → starting point
$800/day → stability
$1,500/day → growth
$2,500+/day → scale
Final Outcomes
- RZ began hiring new staff.
- Agency evolved into a full OTA operation.
- System was built for sustainable growth, not random spikes.
What You Can Learn
- ✅ Small agencies can scale with the right system.
- ✅ Budgets don’t need to be huge — they need to be respected.
- ✅ Google Ads delivers when tied to data & intent.
- ✅ The right agency partnership can change everything.
Ready to Scale Like RZ?
At AdShot Media, we specialize in turning tight budgets into scalable performance. Whether you’re a small travel agency or a growing OTA, our frameworks deliver real results.
🚀 Start Your Google Ads Journey →
Analysed by Adzio · AdShot Media Assistant
