The client tipped us $250 for dinner.
Then $250 More To Donate To God.
Published on August 19, 2025
Story Of Alex and AdShot Media
March 2025 :
The invoice was already paid. But we noticed something odd.
An extra $250.
Along with a message:
“Take your family out for dinner. You’ve earned it.”
We thought that was it.
“Please donate this to a place of worship. Any religion. I trust you.”
This wasn’t just a tip. This was proof of trust — built through performance.
But the real story?
It started 4 months earlier… With a YouTube video.
The Origin: From Algorithm To Alignment
December 2024.
A Calendly booking.
Client name: Alex
Company: Adblaze Media
Niche: Travel, Flight Bookings Budget: $1,000+ per day
He found us through a video Ankit posted on Google Ads for Flights. Not flashy. Not viral. Just pure strategy — broken down for those who know what they’re looking for.
Alex was one of them.
Phase One: The Deconstruction
We didn’t promise the moon.
We analysed what can we make better for him:
✅ A clean LP with urgency-based CTAs.
✅ Call-only & form-based campaigns.
✅ Tight bid caps + high-intent search terms.
✅ Live optimization loops.
Within 4 weeks: 🚀 100 → 200+ calls/day.
Lower CPA & Better call durations: Strategic stability
Phase Two: The Turning Point
Impressed, Alex messaged:
“You’re the professional in travel. Let’s scale this to 10K/day. Don’t overthink. I trust your process.”
But he didn’t just give us budget.
He gave us his other verticals:
✅ HVAC
✅ Pest Control
✅ Plumbing
Now we were managing four campaigns. Four industries. One system.
The Twist: $250 & Faith
We didn’t expect what happened next.
March 2025: Alex added $250 extra to the invoice.
“Take your family out. You deserve it.”
April 2025: Another $250 — this time, with a personal note:
“Please donate this to a religious place of your choosing. We need to spread good energy.”
This wasn’t business. This was human connection, built on mutual respect — through numbers and outcomes.
Ready to Grow? Let’s Talk.
If you're tired of vanity metrics and want a serious strategy that produces actual business results, AdShot Media is your unfair advantage.
Let’s build campaigns that don’t just run — they convert.
Feedback That Speaks Volumes
Real messages from Alex:
“Perfect day for calls. Don’t pause anything.” “You’re doing a great job.” “Let’s go all in.”
He didn’t micro-manage. He didn’t question our plan. Because performance answered every question before it was asked.
Why This Story Matters
Alex didn’t come from a pitch deck.
He came from a YouTube video. He stayed because of our system. And he scaled because of the results.
And when the trust was cemented — He gave us something money can’t buy: Unfiltered respect.
A Message to Every Founder
If you’re tired of freelancers who guess, agencies who overspend, or teams that talk big but don’t build systems…
We’re not here to sell you dreams. We’re here to build momentum.
Just like we did for Alex. Just like we’ll do for you.
Start here www.adshotmedia.com
NOTE: BELOW IS THE COMPILATION OF FEEDBACKS FROM ALEX
Story of Alex & AdShot Media
An invoice came in with an extra $250 and a note: “Take your family out for dinner. You’ve earned it.” A month later, another $250—this time: “Please donate this to a place of worship. Any religion. I trust you.” The tip wasn’t the story. The trust was. And it started 4 months earlier—with a YouTube video.
The Origin: From Algorithm to Alignment
December 2024: A Calendly booking. Client: Alex (Adblaze Media). Found us via a video Ankit posted on Google Ads for Flights—no hype, just framework. Alex knew exactly what he was looking for.
to 200+ calls/day
with better call durations
Travel + HVAC + Pest + Plumbing
What We Saw on Day 0
- Generic landing page with low urgency & trust
- Mixed-intent keywords catching refunds/tracker/support
- No dynamic numbers, unclear call quality signals
Our Decision
- Rebuild on a call-first foundation (call-only + search)
- Route & cabin segmentation; strict negative libraries
- DNI + duration goals (≥60–90s) + live ops loops
Phase One: The Deconstruction
We didn’t promise the moon. We promised to remove entropy and make every click speak revenue.
- Clean LP with urgency CTAs, trust badges, and sticky “Call Now”.
- Call-only & form-based campaigns for coverage without noise.
- Tight bid caps + high-intent search terms by route & cabin.
- Live optimization loops (query pruning, dayparting, creative refresh).
Phase Two: The Turning Point
“You’re the professional in travel. Let’s scale this to 10K/day. Don’t overthink. I trust your process.”
— Alex, after the first month’s stability
Along with bigger flight budgets, Alex handed us three new verticals: HVAC, Pest Control, and Plumbing. One framework, four industries. We extended the system and refit the motion: calls where urgent, forms where appropriate, and always DNI + CRM imports so the bidding learned the right signals.
Multi-Vertical System Map
| Vertical | Motion | Keys | Tracking |
|---|---|---|---|
| Flights | Call-first | Route/cabin + negatives | DNI + ≥60–90s goals |
| HVAC | Calls + Forms | Emergency/geo + seasonality | CRM imports (booked jobs) |
| Pest | Call-first | Urgency + local modifiers | Call quality scoring |
| Plumbing | Call-first | After-hours dayparting | Duration + agent routing |
The Twist: $250 & Faith
March 2025: Alex added $250 to the invoice. “Take your family out. You deserve it.”
April 2025: Another $250—this time with a note: “Please donate this to a religious place of your choosing.”
That’s not business as usual. That’s what performance looks like when it turns into mutual respect.
Feedback That Speaks Volumes
“Perfect day for calls. Don’t pause anything.”
“You’re doing a great job.”
“Let’s go all in.”
When metrics answer the questions, trust follows.
Proof · Screens & Receipts
Daily calls in 4 weeks
Wasted spend removed
Call duration improvement
Timeline
Optimization Rhythm (Every Week)
- Search term mining & negative updates
- Asset refresh (ads & extensions)
- LP test queue: copy, speed, trust blocks
- Dayparting & bid adjustments to agent hours
- QA: call duration, answer rate, routing
Why This Story Matters
Alex didn’t come from a pitch deck. He came from a YouTube tutorial. He stayed for the system. He scaled because results compound. Trust isn’t an objective—it’s a byproduct of decisions that respect the buyer’s journey and the sales team’s reality.
- Call-first funnels need DNI + duration goals.
- High-CPC niches demand negative discipline.
- Funnels win with landing pages + ops cadence, not slogans.
The System We Used (Flight → HVAC/Pest/Plumbing)
| Layer | What We Did | Why It Works |
|---|---|---|
| Keywords | Route/cabin + urgent intents | Filters to real booking moments |
| Negatives | Jobs, refund, tracker, CX | Removes costly non-buyers |
| Creative | Fare clarity, agent availability | Promotes calling now |
| Landing Pages | Sticky call, trust & fares | Converts urgency into action |
| Tracking | DNI + CRM import + QA | Teaches bidding real value |
A Message to Every Founder
If you’re tired of freelancers who guess, agencies that overspend, or teams that talk big but don’t build systems—let’s change that. We’re not here to sell dreams. We’re here to build momentum.
🚀 Start here · or browse our Flight Booking Ads framework.
Analysed by Adzio · AdShot Media Assistant
Still stuck with Google Ads that don’t convert?
We fixed Alex’s campaigns and brought in quality leads within a week.
AdShot Media doesn’t guess.
We audit, rebuild, and scale your campaigns like engineers — not marketers.
✔️ Transparent reporting
✔️ Conversion-focused structure
✔️ Real-time support
