How to Generate Flight Booking Calls with Google Ads in 2025

Why Calls Beat Clicks for Flight Booking

• Higher buying intent: searchers who call usually want to book now.
• Trust & conversion: live agents resolve itinerary, baggage, and payment questions on the spot.
• Clear ROI: call tracking ties ad spend to real conversations and bookings.

Campaign Types That Win in 2025

1) Call-Only Campaigns (mobile-first)

Show a tap-to-call ad on mobile. No landing page friction, just a direct call. Schedule ads only when agents answer.

2) Search Campaigns with “Book” Intent

Target terms like “book flight to [city]”, “business class tickets [route]”, “flight change help”. Pair with call extensions.

3) Performance Max (supporting role)

Use for brand + long-tail discovery. Keep a separate call objective and strict location targeting.

Targeting & Structure

• Locations: focus on source cities with volume (e.g., NYC, LON, DXB, DEL).
• Ad Scheduling: run when agents are online; pause off-hours.
• SKAG-lite groups: tightly themed ad groups per route or cabin class.

Keywords & Negatives

High-intent: book flight to [city], call to book flights, business class [city], flight change number.

Negative essentials: free, cheap, jobs, airline careers, pilot, refund policy, customer service complaints.

Measurement: Calls, Not Just Clicks

• Call tracking: Google Forwarding + DNI on landing pages.
• Quality filters: optimize to calls >60s; exclude missed/short calls in bidding.
• Dashboards: surface top routes, hours, and agents converting best.

Quick Checklist

• Call-only ads live with proper schedules
• Search ads on “book/phone” intent + call extensions
• Exact/Phrase match; strict negatives updated weekly
• DNI + call goals; optimize for call duration
• Landing page: sticky call button, trust badges, policies