How to Choose the Best Google Ads Agency for Flight Booking, Solar, and High-Ticket Niches
High-ticket and regulated niches aren’t “generic PPC.” You need an agency with call-first frameworks, policy fluency, and CRO control. Use this guide to shortlist specialists that actually drive profit.
Flight Booking CallsSolar Lead GenHigh-Ticket B2B
Why These Niches Need Specialists
High CPCs: premium routes/energy terms can hit $10–$35 per click—mistakes are expensive.
Policy Sensitivity: travel, finance, and energy face stricter ad reviews and compliance checks.
Call-First Buyers: conversions often finish on the phone; tracking needs DNI + duration goals.
Capability Matrix by Niche
| Capability | Flight Booking | Solar | High-Ticket |
|---|---|---|---|
| Primary Motion | Call-only + Search (call assets) | Lead forms + calls | Demos & calls |
| Keywords | Route/cabin + “call/help/rebook” intents | Geo + incentive + financing | BOFU brand/product + competitor (policy-safe) |
| Tracking | DNI + duration ≥60–90s | CRM stages + phone routing | Offline imports (MQL→SQL→Won) |
| Pages | Route LPs, sticky call bars, FAQ | Geo LPs, calculator/quiz, permit info | Proof-led LPs, price anchoring, guarantees |
| Scheduling | Daypart to agent hours | Evening/weekend boosts | Time-zone cohorts & sales coverage |
Flight Booking (Travel)
- Call-only for urgent “book/change flight” terms
- Route & cabin segmentation; shared negatives (jobs/refund/tracker)
- DNI & duration filtering; evening bid boosts
Solar (Energy)
- Geo + roof/credit qualifiers to reduce spam
- Calculator/quiz LPs with financing compliance
- Optimize to qualified appointments via CRM imports
High-Ticket Services
- BOFU keywords + competitor conquesting (policy-safe)
- Proof-led LPs: pricing clarity, guarantees, testimonials
- Sales routing + SQL optimization
Evaluation Checklist (Copy-Ready)
- Measurement map (server-side/consent mode, DNI, CRM).
- Weekly ops checklist + redacted optimization logs.
- Negative library + dayparting plan.
- LP wireframes & test backlog (not just “we send traffic”).
- Named strategist + hours/month + account load.
90-Day Targets
Wasted Spend Removed20–30%
Qualified Call Duration≥60–90s
CPL/CPA Reduction15–35%
Benchmarks vary by market and agent coverage.
Need a niche specialist?
AdShot Media runs proven playbooks for flight booking calls, solar lead gen, and other high-ticket funnels—owning keywords, landing pages, tracking, and weekly ops.