The client tipped us $250 for dinner.
Then $250 More To Donate To God.
Published on August 19, 2025
Story Of Alex and AdShot Media
March 2025 :
The invoice was already paid. But we noticed something odd.
An extra $250.
Along with a message:
“Take your family out for dinner. You’ve earned it.”
We thought that was it.
“Please donate this to a place of worship. Any religion. I trust you.”
This wasn’t just a tip. This was proof of trust — built through performance.
But the real story?
It started 4 months earlier… With a YouTube video.
The Origin: From Algorithm To Alignment
December 2024.
A Calendly booking.
Client name: Alex
Company: Adblaze Media
Niche: Travel, Flight Bookings Budget: $1,000+ per day
He found us through a video Ankit posted on Google Ads for Flights. Not flashy. Not viral. Just pure strategy — broken down for those who know what they’re looking for.
Alex was one of them.
Phase One: The Deconstruction
We didn’t promise the moon.
We analysed what can we make better for him:
✅ A clean LP with urgency-based CTAs.
✅ Call-only & form-based campaigns.
✅ Tight bid caps + high-intent search terms.
✅ Live optimization loops.
Within 4 weeks: 🚀 100 → 200+ calls/day.
Lower CPA & Better call durations: Strategic stability
Phase Two: The Turning Point
Impressed, Alex messaged:
“You’re the professional in travel. Let’s scale this to 10K/day. Don’t overthink. I trust your process.”
But he didn’t just give us budget.
He gave us his other verticals:
✅ HVAC
✅ Pest Control
✅ Plumbing
Now we were managing four campaigns. Four industries. One system.
The Twist: $250 & Faith
We didn’t expect what happened next.
March 2025: Alex added $250 extra to the invoice.
“Take your family out. You deserve it.”
April 2025: Another $250 — this time, with a personal note:
“Please donate this to a religious place of your choosing. We need to spread good energy.”
This wasn’t business. This was human connection, built on mutual respect — through numbers and outcomes.
Ready to Grow? Let’s Talk.
If you're tired of vanity metrics and want a serious strategy that produces actual business results, AdShot Media is your unfair advantage.
Let’s build campaigns that don’t just run — they convert.
Feedback That Speaks Volumes
Real messages from Alex:
“Perfect day for calls. Don’t pause anything.” “You’re doing a great job.” “Let’s go all in.”
He didn’t micro-manage. He didn’t question our plan. Because performance answered every question before it was asked.
Why This Story Matters
Alex didn’t come from a pitch deck.
He came from a YouTube video. He stayed because of our system. And he scaled because of the results.
And when the trust was cemented — He gave us something money can’t buy: Unfiltered respect.
A Message to Every Founder
If you’re tired of freelancers who guess, agencies who overspend, or teams that talk big but don’t build systems…
We’re not here to sell you dreams. We’re here to build momentum.
Just like we did for Alex. Just like we’ll do for you.
Start here www.adshotmedia.com
NOTE: BELOW IS THE COMPILATION OF FEEDBACKS FROM ALEX
Why This Furniture Brand’s Google Ads Weren’t Converting (And How We Fixed It)
That’s exactly why this furniture campaign wasn’t converting.
I met with a UK-based furniture brand this week. Their challenge was simple but critical: “We’re not getting sales.”
Whenever I audit a struggling campaign, I always inspect three things:
- 1️⃣ The client’s stated challenge
- 2️⃣ The campaign setup & structure
- 3️⃣ The website or landing page experience
What I Found in Their Campaigns
- 🔹 They were running PMax campaigns only.
- 🔹 Search terms were irrelevant (the client’s own words: “Not relatable.”).
- 🔹 Campaigns directed users to a product listing page with too many choices.
This is the classic Netflix problem: Too many options → Decision paralysis → No conversions.
The “Netflix Effect” on E-Commerce Ads
Studies in consumer psychology show that when people are presented with too many options, their likelihood of making a purchase drops significantly. One famous study by Iyengar & Lepper showed that reducing options from 24 to 6 increased purchase rates by 10x.
Graph: More choices = fewer conversions. Fewer choices = higher conversions.
My Recommendation
Instead of sending users to a “shop all” page, we restructured the campaigns to create single-product journeys:
| Old Structure | Recommended Structure |
|---|---|
| PMax → All Products Page | Campaign (Living Room) → Ad Group (Sofas) → Single Product Page → 3 Ads |
“Too many options killed our conversions. With AdShot Media’s structured approach, we finally identified our hero products and scaled profitably.” — Furniture Brand Client
Why This Works
- ✅ Helps identify hero products
- ✅ Reduces confusion & gives clarity to users
- ✅ Creates a structured, scalable ad framework
Budget Distribution Strategy
Balanced Growth: Allocate budget between PMax (for scale) and Search Ads (for intent-driven clicks). This dual approach ensures consistent conversions while feeding data back to Google’s algorithm.
Key Takeaway
Google Ads campaigns don’t fail because of budget. They fail when users face too many choices and don’t know what to pick. Clarity in campaign structure is what drives conversions — not guesswork or bigger ad spends.
Ready to Fix Your Campaigns?
At AdShot Media, we specialize in Google Ads strategies that eliminate waste and maximize conversions. If you’re stuck with campaigns that aren’t scaling, it’s time to take action.
🚀 Launch Your Campaign with AdShot MediaFAQ
Why didn’t PMax work for this furniture brand?
PMax alone isn’t enough when search terms are irrelevant and users land on broad product pages. Structured Search campaigns complement PMax by capturing high-intent traffic.
Should I always send traffic to single-product pages?
Not always. For high-ticket products, dedicated landing pages outperform broad category pages. For low-ticket items, category pages can work if filtered properly.
How do I decide on hero products?
Look at past conversion data, margins, and customer interest. Start with your top-performing SKUs and build single-product ad journeys around them.
Still stuck with Google Ads that don’t convert?
We fixed Alex’s campaigns and brought in quality leads within a week.
AdShot Media doesn’t guess.
We audit, rebuild, and scale your campaigns like engineers — not marketers.
✔️ Transparent reporting
✔️ Conversion-focused structure
✔️ Real-time support
