21X ROAS. Read that again. 21X.
Most agencies celebrate 4x or 5x and call it “great”. We don’t do average. We build Google Ads systems that compound profit.
This page is written for founders who care about profit, not vanity metrics.
If your “strategy” is just launching campaigns and hoping… you’ll never see numbers like this. High ROAS is not luck. It’s engineering.
We didn’t “optimize.” We rebuilt the system.
Most accounts leak money in 3 places: dirty traffic, weak intent, and bad measurement. We shut the leaks first. Then we scaled.
1) Tracking: measure money, not noise
- Verified conversion value tracking (revenue, not “leads”).
- Removed fake/convenience conversions that inflate performance.
- Aligned reporting to one scoreboard: profit per £ spent.
If tracking is wrong, Smart Bidding learns the wrong behavior and burns budget faster.
2) Intent filters: stop paying for browsers
- Separated high-intent products/collections into their own structure.
- Aggressive query and placement filtering (yes, it matters even in PMax).
- Built “no-go zones” for low-quality traffic.
High ROAS is mostly *what you refuse to pay for*.
3) Creative & feed discipline: give the algorithm clean inputs
- Product/collection segmentation based on purchase likelihood.
- Sharper asset messaging (not generic “sale” spam).
- Cleaned feed signals so Google stops guessing.
Garbage in → garbage out. Even with the best bidding.
Brutal truth
If your agency reports clicks and impressions like it’s a win… you’re not running marketing — you’re funding Google with no strategy.
ROAS benchmark vs what we delivered
Reality: 21x doesn’t happen by “optimizing bids” once a week. It happens when the account is built to **attract buyers** and **block junk**.
ROAS calculator (use this before you scale)
Enter your numbers. If your ROAS is below target, scaling is not the move. Fix the system first.
The 21X ROAS System (simple + repeatable)
Step 1 — Kill waste fast
- Search terms hygiene + exclusions (weekly, non-negotiable)
- Placement & brand-safety filters (especially with PMax)
- Remove “vanity conversions” from bidding signals
Step 2 — Build a clean structure
- Segment by intent + product economics
- Separate winners from “experiments”
- Budget goes where profit is proven
Step 3 — Scale aggressively (but only when deserved)
- Increase budgets with guardrails (profit thresholds)
- Use creative + feed signals to expand buyers, not browsers
- Measure by contribution margin, not dopamine metrics
Questions founders ask (and the honest answers)
Is 21X ROAS normal?
No. It’s rare. Most accounts leak budget through junk traffic and weak measurement. When both are fixed, ROAS can jump hard — especially in high-AOV businesses.
Does this work for every business?
The system works. The outcome depends on product-market fit, pricing, margins, and conversion rate. Google Ads can’t save a weak offer — but it can scale a strong one brutally fast.
What’s the biggest reason ads “stop working”?
People scale spend before fixing fundamentals: tracking, intent, landing page, and structure. That’s how you turn a winning account into a loss machine.
What do you need from a client to replicate this?
Clean product economics (AOV/margins), proper tracking access, and the freedom to rebuild structure. If a client insists on “keep everything the same,” results cap fast.
Want a Google Ads system built for profit?
If you’re tired of average agencies, we’ll show you exactly what’s leaking budget — and fix it.
Disclaimer: ROAS varies by market competition, offer strength, tracking integrity, and conversion rate. We engineer the system — we don’t sell “guaranteed numbers.”