Google Ads Suspensions in 2025: What Google Isn't Telling Travel Advertisers
One in every four travel ad accounts is getting suspended within the first 14 days of launching in 2025. And no — it’s not always because of policy violations you can see.
At AdShot Media, we’ve audited over 100+ travel advertiser suspensions in the past 12 months. Most shared the same frustrating pattern: clean landing pages, no trademark abuse, and yet — boom — “Unacceptable Business Practices.”
❝ It’s not about what’s obvious. It’s about what Google’s machine learning system thinks is risky. ❞ — AdShot Media Strategist
🚨 Real Suspensions: The Silent Epidemic in Travel Ads
Here are actual suspension summaries from forums, clients, and community reports:
| Advertiser | Country | Status | Reason Cited |
|---|---|---|---|
| FlightDealsExpress.com | USA | Suspended Day 6 | Unacceptable Business Practices |
| SkyTrip24 | India | Disapproved | Misleading Representation |
| TripRelay | USA | Suspended after PMax launch | Suspicious billing behavior |
| XYZ Travel | India | Appeal Rejected | Unverified Business Model |
Notice the pattern? The reasons are vague, often automated, and not always tied to specific ad copy or landing page issues.
🔍 What Google’s Policy Actually Says (But You’re Not Seeing)
The “Unacceptable Business Practices” policy includes terms like:
- Misleading content or deceptive behavior
- Omitting critical information like fees or conditions
- Promoting unavailable services
- Impersonating a brand or airline
But in practice, **Google uses automated AI checks** to look at:
- Domain history (blacklist databases)
- Landing page design and template similarity
- Business model (third-party booking vs aggregator)
- Whether you're bidding on high-risk keywords like “Delta flight change”
📉 Real Disapproval Screenshot
Here’s a real response from Google Ads to a client appeal (USA-based travel agency):
“Upon review, your account remains suspended due to persistent violation of our Unacceptable Business Practices policy. Unfortunately, our decision is final.”
🇮🇳 India vs 🇺🇸 USA: Policy Enforcement Gaps
From our internal audits:
🇮🇳 India
- Faster suspension triggers (within 3–7 days)
- Policy enforcement more reliant on AI automation
- Disapprovals often lack specific guidance
🇺🇸 USA
- Better chance of manual appeal success
- More leniency for branded keyword bids
- Support slightly more responsive post-suspension
✅ Safe vs Risky Practices in Travel Ads (2025)
✅ SAFE
- Use your own brand + legal entity in domain
- Build a transparent landing page with visible T&Cs
- Stick to “flight booking” or “airline help” (broad match)
- Enable business verification & business operation verification early
⚠️ RISKY
- Using generic domain names (e.g., flyurgenthelp.com)
- Bidding on branded airline keywords without approval
- No visible support/contact details
- Direct linking to third-party booking forms
🧠 Suspension Case Study: Recovery in 12 Hours
One of AdShot Media’s clients — Ti****ur.com — was suspended 4 days after launch under "Unacceptable Business Practices."
Here’s what we did:
- Submitted a detailed appeal clarifying non-use of trademarks
- Updated the landing page to include legal disclaimers + T&Cs
- Requested manual review via Google Support
Account was reinstated within 12 hours.
AdShot Media’s Pre-Compliance Framework
To protect our clients, we’ve developed a robust checklist before launching any travel campaign:
- ✅ Business Operation Verification submitted
- ✅ Landing page reviewed for compliance red flags
- ✅ No branded keywords unless authorized
- ✅ WHOIS and domain ownership verified
- ✅ Support & policy disclaimers visible
- ✅ Ads run in warm-up phase with minimal budgets
🎯 Key Takeaways for Travel Advertisers
- Google is cracking down — not just on scammers, but on poorly optimized setups
- Policies are enforced differently in India vs USA
- You MUST prioritize pre-launch compliance in 2025
- Appeal success = strong documentation + manual review push
💼 Don’t Wait for Suspension — Get Pre-Cleared by Experts
Book a 1-on-1 strategy call with AdShot Media's Google Ads compliance team.