Flight Booking Ads — Generate Qualified Calls with Google Ads
We build flight PPC systems that turn ad spend into bookings and phone calls. Route-focused keywords, call-only ads, sticky-call landing pages, and duration-based optimization.
Why Flight Booking PPC Is Different
Premium routes & cabins push CPCs high. We index on call intent to preserve ROI.
Serious travelers want a human. Campaigns are built to drive phone calls, not just clicks.
We maintain compliance and avoid support/refund traffic with tight negatives and routing.
Our Flight Booking Ads Framework
1) Keywords (Route · Cabin · Intent)
Exact/Phrase on book/call/help terms, e.g., “book flight NYC→LON”, “call to book flights”, “business class DXB”.
2) Campaign Types
Call-only for urgent mobile intent + Search with call assets for breadth. Sitelinks surface routes & agent hours.
3) Landing Pages
Route pages with exact message match, sticky call bar, trust badges, sample fares, FAQs.
4) Call Tracking (DNI)
Dynamic Number Insertion + forwarding → optimize toward ≥60–90s call durations & agent outcomes.
5) Ad Scheduling
Run when agents answer. Boost evenings/weekends; reduce midnight waste. Bid by hour & day.
6) Optimization
Weekly negative pruning, scale winning routes/cabins, refresh ad copy, and improve landing UX.
Visual Walkthrough
Wasted spend typically removed in Month 1
Higher conversion on “call/help” intents
Duration threshold for qualified calls
Results & Proof
| Metric | Before AdShot | After 30 Days |
|---|---|---|
| Qualified Calls | 15–20/month | 100+/month |
| Avg Call Duration | 1:10 min | 3:00+ min |
| Wasted Spend | ~40% | ~12% |
| Cost/Qualified Call | $75–$90 | $45–$55 |
Deep dives:
Pricing Snapshot
Starter (Routes Pilot)
$1,200/mo + ad spend
- 2–3 city pairs · Exact/Phrase
- Call-only + Search w/ call assets
- 1 route landing page template
- DNI setup + duration goals
Growth (Most Popular)
$2,400/mo + ad spend
- 5–8 city pairs · cabin segments
- Full asset suite + sitelinks
- 2–3 landing pages + CRO
- Weekly negatives & scaling
Premium (Multi-Region)
$4,000+/mo + ad spend
- 10–20 city pairs · multi-region
- Custom dashboards & QA scripts
- Dedicated CRO & copy testing
- Seasonal strategy & PR support
Need a custom scope? Talk to us about enterprise or agency white-label support.
What Clients Say
“Went from sporadic inquiries to daily calls on key routes. The call-only strategy is a game-changer.”
— Travel Desk Owner, NYC
“They cut wasted spend by ~30% in the first month and our average call time more than doubled.”
— OTA Lead, EMEA
“We finally know which keywords drive bookings thanks to DNI and the dashboards.”
— Operations Head, APAC
Playbooks & Resources
Ready to Generate Flight Booking Calls?
We’ll deploy the full system: keywords, call-only ads, landing pages, tracking, and weekly optimization. You focus on answering calls.
Analysed by Adzio · AdShot Media Assistant