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How to generate flight booking calls from google ads In 2023
There are several ways to generate flight booking calls from Google Ads. Here are a few strategies that can help:
- Use call extensions: Google Ads allows you to add a call button to your ad, which allows users to call your business directly from the ad. This can be a great way to generate flight booking calls, as users can easily contact your business to make a booking.
- Use call-only ads: Call-only ads are a type of Google Ads ad that is designed specifically for businesses that want to generate phone calls. These ads only display a phone number and a call button, and users can call your business directly from the ad.
- Use location extensions: Location extensions allow you to add your business’s address and phone number to your ad. This can be useful for businesses that have a physical location, as users can easily find and contact your business to make a booking.
- Use mobile-optimized landing pages: When users click on your ad, they will be directed to a landing page. It’s important to make sure that your landing page is mobile-optimized, as more and more users are accessing the internet from their smartphones. A mobile-optimized landing page will make it easy for users to call your business to make a booking.
- Use retargeting: Retargeting allows you to target users who have previously visited your website. This can be a great way to generate flight booking calls, as users who have previously shown interest in your business are more likely to make a booking.
- Use Ad Scheduling to show your ads only when your agency is open and available to attend the calls.
By implementing these strategies, you can increase the likelihood of generating flight booking calls from your Google Ads campaign. It’s important to remember that it’s essential to test and optimize your ads, landing pages and call to action to improve the results.
Future Of Flight booking pay per call 2023
In 2023, pay per call advertising is expected to become more popular as it is an effective way to generate leads and bookings for the travel industry. With the advancement of technology and the increase in mobile usage, consumers are more likely to make a phone call to book a flight rather than filling out a form or booking online.
To run a successful flight booking pay per call campaign in 2023, it’s important to have a clear call to action in your ads, such as “Call now to book your flight” or “Speak to a travel agent to book your flight.” Additionally, you should make sure that your business is equipped to handle a high volume of calls and that your agents are trained to handle bookings over the phone.
It’s also important to track the performance of your pay per call campaigns and optimize them accordingly. By using call tracking software, you can measure the number of calls generated by your ads and track important metrics such as call duration, conversion rate, and revenue generated from the calls.
In conclusion, flight booking pay per call is expected to be an effective strategy in 2023 for the travel industry. By having a clear call to action, being prepared to handle a high volume of calls, and optimizing your campaigns using call tracking software, you can increase the chances of generating leads and bookings for your business.
Choosing the best flight booking PPC keywords
Choosing the right keywords for your PPC campaign is essential for generating flight bookings. Here are a few strategies for selecting the best keywords for your campaign:
- Use long-tail keywords: Long-tail keywords are longer, more specific phrases that are more likely to be used by users who are ready to make a purchase. For example, “cheap flights to Paris” is a long-tail keyword that is more specific than “flights.”
- Use location-based keywords: Including location-based keywords in your campaign can help increase the relevance of your ads for users who are searching for flights from or to a specific location. For example, “flights from New York to London” is a location-based keyword that is more targeted than “flights.”
- Use brand keywords: Including brand keywords in your campaign can help increase the visibility of your ads for users who are searching for a specific airline or travel agency. For example, “Delta flights” or “Expedia flights” are brand keywords that can help you generate bookings.
- Use season based keywords: Including season based keywords can help you to attract users who are searching for flights during a specific time of the year. For example, “Summer flights” or “Winter flights” are season based keywords that can help you generate bookings
- Use negative keywords: Negative keywords are words or phrases that you can add to your campaign to prevent your ad from showing for irrelevant searches. For example, “free” or “jobs” are negative keywords that are not related to flight bookings and can help you to avoid wasting your budget.
- Use keyword research tools: There are several keyword research tools, such as Google Keyword Planner, SEMrush and Ahrefs, that can help you to find the best keywords for your campaign. These tools can provide you with data on search volume, competition and CPC (cost per click) for different keywords.
By using these strategies, you can select the best keywords for your PPC campaign and increase the likelihood of generating flight bookings. Keep in mind that it’s important to regularly review and update your keywords to ensure that they are still relevant and effective.
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