Google Ads Onboarding Guide
Start Smart with AdShot Media
AdShot Media | Google Ads Knowledge Base for New Clients
Welcome to AdShot Media! We’re glad to have you onboard. This Knowledge Base is designed to help you understand the key phases, expectations, and FAQs around Google Ads campaigns so you always stay informed.
1. What to Expect in the First 30 Days
Learning Phase (First 7-14 Days): Google’s algorithm studies your audience and ads. Low conversions at the start are normal.
Data Collection: We collect real-time data (search terms, CTR, bounce rate, device data) to refine targeting.
Optimizations Begin (Week 2 Onward): Negative keywords were added, underperformers paused, and strong performers scaled.
You May See:
Fluctuating CPC and impressions
Some junk traffic (filtered out later)
Gradual improvement in the quality of leads
2. How Budget Works
You are billed directly by Google.
Our fee is separate and fixed as per your plan.
The daily budget can be changed, but we recommend stability during the learning phase.
3. Types of Leads You’ll Get
Phone calls (if call assets are enabled)
Website form submissions
WhatsApp/Chat button leads (if installed)
4. How We Track Results
We use Google Tag Manager to track conversions.
Call & Form leads are recorded in your live dashboard.
Optional: Email summaries / WhatsApp alerts
5. Communication Timeline
Phone calls (if call assets are enabled)
Website form submissions
WhatsApp/Chat button leads (if installed)
Q: When will I start seeing leads?
Can I pause my ads anytime?
What if I want to change my offer or service area?
Why am I getting low-quality or junk leads?
Can I review or edit the ads?
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Still have questions? Use your Client Hub or message us directly.
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