Crown French Furniture
PPC Funnel Analysis | Nov 16 - Dec 3, 2025
Fixing the 97% Leak in Mobile
An analysis of 4,436 paid search sessions reveals a critical fracture in the conversion path. While traffic acquisition is strong, nearly all users abandon the journey at the Product Detail Page, with mobile users struggling the most.
Total Sessions
4,436
100% CPC Traffic
Product View Abandonment
97.1%
Critical Bottleneck
Mobile Traffic Share
70%
Most Users are on Phone
The Conversion Path
Visualizing user retention through the six key steps of the purchasing journey. Notice the drastic width reduction at Step 4 (Add to Cart).
Insight: The funnel is healthy until the Product Detail View. From there, only 77 users (out of 2,610) proceed to add an item to their cart. This suggests the product page fails to convince or enable users to take the next step.
Traffic Source by Device
Majority of sessions originate from mobile devices.
of all potential customers are on Mobile
"Add to Cart" Success Rate
Completion rate from Product View to Cart by device.
Critical Gap: Desktop users are 2.3x more likely to add to cart than mobile users. The mobile experience is actively costing conversions.
The "Product View" Cliff
Step 3 (Product Detail View) is where the sale is lost. Out of 2,610 users who viewed a product, 2,533 left without taking action.
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User Intent Exists
Users are clicking ads and landing on pages, proving interest.
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Why the Drop?
Likely causes: Hidden shipping costs, unoptimized mobile layout, or lack of trust signals.
Optimization Roadmap
Technical Audit
Review the Mobile Product Detail Page (PDP). Check for button occlusion, slow load times, or layout shifts that prevent clicks.
Pricing Transparency
If shipping costs are a shock at checkout, users bail early. Display estimated shipping or "Free Shipping" badges clearly on the PDP.
Sticky CTA
Implement a "Sticky" Add to Cart button on mobile that remains visible as the user scrolls down the product description.