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The Google Ads Agency
Built for Travel.
Not a generalist. A specialist. For every kind of travel business.
Travel agencies, flight booking platforms, tour operators, and OTAs run Google Ads in the most policy-sensitive, high-stakes advertising category on the internet. We've spent 10 years mastering it - so your campaigns stay live, your calls keep coming in, and your budget stops bleeding.
10 years · Google Ads only · US LLC · Global.
Why most travel agency
Google Ads quietly fail
Running Google Ads for a travel business isn't like running ads for an e-commerce store. The compliance requirements, policy risks, and call quality challenges are entirely different - and most agencies don't know that until it's too late.
Policy Violations & Suspension
Travel is Google's highest-scrutiny ad category. Using airline trademarks, misleading pricing claims, or missing agent disclaimers triggers disapprovals and account suspension — often without warning.
Most Common IssueBudget Bleeding on Junk Traffic
Without intent-tiered keyword structures and weekly negative keyword hygiene, travel ad spend gets consumed by irrelevant searches — wrong routes, wrong intent, wrong audience entirely.
Wasted SpendLow-Quality Calls Counted as Leads
When every 5-second hang-up is counted as a conversion, Smart Bidding optimises toward junk. Without call duration filters, your CPL looks fine on paper while your sales team is drowning in dead-end calls.
Hidden ProblemWe don't just run ads.
We build travel revenue systems.
Every travel agency Google Ads engagement starts with the same foundation: compliance-first architecture, intent-tiered keyword strategy, and call quality infrastructure. Then we scale what works.
Compliance-First Campaign Build
Every campaign is built against Google's Unacceptable Business Practices policy before a single keyword is set. Policy-safe RSA copy, correct agent disclaimers, no trademark violations.
Intent-Tiered Keyword Strategy
We segment your keywords by booking intent level — high-intent transactional, mid-funnel comparative, and research-stage — with different bids, ad copy, and landing pages for each tier.
Call Quality Optimisation
Dynamic number insertion, ≥60–90s call duration filters, time-of-day bid rules built from call heatmaps. Smart Bidding learns to chase genuine buyers, not misdials.
Policy-Safe Landing Pages
Destination-matched landing pages with independent agent disclaimers, transparent pricing ranges, and sub-2-second mobile load times - pages that convert and pass Google's review.
Weekly Optimisation Cadence
Every Monday: negative keyword hygiene, bid adjustments, search term review, call quality analysis. Nothing is set and forgotten. Every week, the account gets better.
Compliance - first isn't a feature. It's the foundation.
Most agencies treat compliance as a checklist item after the suspension hits. We build compliance into the architecture before a single keyword is created. That's why our travel campaigns stay live for months, not weeks.
What happens when
compliance meets performance
Three clients. Three niches. Real numbers - no inflated projections, no vague "we improved performance" claims.
Global flight booking operation with inconsistent call volume, policy warnings accumulating, and a landing page structure triggering regular ad disapprovals. We rebuilt everything in 6 weeks.
Solar lead gen operation in the USA with CPL spiralling out of control, unqualified leads wasting the sales team's time, and no call duration filtering on conversions.
Local home services business drowning in spam calls, high cost per qualified call, and a generic ad account structure with no intent segmentation or call duration tracking.
Want results like these for your travel agency? Book a free 20-minute strategy call — we'll review your current setup and tell you exactly what to fix.
Book Free Strategy Call →From onboarding to qualified calls
in 48 hours. Every time.
We've done this enough times that our launch process is a machine. Here's exactly what happens from the moment you say yes.
Compliance Audit
We review your account, landing pages, and ad copy against Google's policy framework. Every risk is documented before we touch your budget.
→Account Architecture
Intent-tiered campaign structure, compliance-reviewed RSA copy, policy-safe landing pages, and call extensions configured for maximum booking intent.
→Call Tracking Setup
Dynamic number insertion, call duration thresholds, GA4 + UTM configuration, and Adzio dashboard. Your live reporting is ready before the first click.
→Launch & Weekly Optimise
Live in 48 hours. Every Monday: bid updates, negative keyword hygiene, call quality analysis, search term reviews. The account compounds week over week.
Transparent plans for every
travel agency budget
No hidden fees. No lock-in contracts. No minimum ad spend. Every plan includes compliance setup, call tracking, and your live Adzio performance dashboard from day one.
For travel agencies validating Google Ads or starting with a smaller budget. Ad spend up to $5,000/month.
- Dedicated Google Ads specialist
- Full compliance audit & setup
- Call tracking (DNI + ≥90s filter)
- Compliance-reviewed RSA copy
- Bi-weekly optimisations
- Live Adzio dashboard
- Strategy call every 15 days
- No lock-in contract
For scaling travel agencies spending $5,000–$20,000/month. We grow when you grow — fully aligned incentives.
- Everything in Launchpad
- Weekly strategy calls
- A/B testing & RSA refinement
- Call heatmap bid rules
- Weekly search-term hygiene
- Live dashboard + AI insights
- Performance Max management
- Auto-upgrades at $5K+ spend
For high-volume travel operations spending $20,000+/month. Full service including landing page design and AI reporting.
- Everything in Momentum
- Free landing page design
- AI-based campaign analysis
- Priority support & response
- Suspension recovery included
- Dedicated account strategist
- Quarterly strategy review
- Auto-upgrades at $20K+ spend
Not sure which plan fits your travel agency? Book a free call - we'll recommend the right fit based on your ad spend and goals.
Book Free Call →Frequently asked questions about
Google Ads for travel agencies
Your travel agency deserves Google Ads that actually work.
Stop guessing. Stop getting suspended. Stop paying for calls that don't convert. Let AdShot Media build the compliance-first, call-quality-obsessed Google Ads system your travel business needs.