What do you want Google Ads to do for your business?
More calls. Better leads. Online sales. More people discovering your videos. We start with the business outcome - then choose the campaign structure, signals and Google Ads tools that make sense for it.
Get the calls and leads your sales team actually wants.
A form submission or phone call is only useful if the person behind it has a realistic chance of becoming a customer. We build lead-generation campaigns around search intent, call quality, conversion signals, geography and what happens after the enquiry — not just how many conversions Google reports.
When the conversation matters.
Built for call-driven businesses where duration, qualification and what happens after the call matter more than call volume alone.
When enquiries need qualification.
For businesses where a submitted form is only the beginning and sales feedback helps determine which leads are actually valuable.
When the real outcome is an appointment.
Campaigns designed around consultations, booked visits, appointments or other actions that sit closer to revenue.
Turn product searches into purchases.
Ecommerce Google Ads isn't only about sending traffic to a store. Product feeds, Merchant Center, Shopping, Performance Max, search demand, mobile experience, margins and purchase tracking all influence whether paid traffic becomes useful revenue.
Show up where buying intent already exists.
Search and Shopping can capture people already looking for the products you sell.
The campaign is only as strong as the product data.
Titles, images, categorisation, pricing and Merchant Center health all influence visibility and efficiency.
Revenue isn't automatically profit.
Product margin, shipping, discounts and acquisition cost all matter when deciding what should scale.
Put your video in front of people who might actually care.
More views aren't automatically better promotion. We use Google Ads to put YouTube content, brands and offers in front of relevant audiences while controlling targeting, geography, budget and campaign objective.
Build relevant video consumption.
Focus on putting the content in front of audiences who are more likely to watch.
Increase relevant reach and recognition.
Useful when the objective is to repeatedly expose the right market to the brand or message.
Move viewers toward the next step.
Where appropriate, campaigns can be connected to site visits, enquiries or other measurable actions.
The goal comes first. The campaign type comes second.
We don't start by deciding that every account needs Performance Max, Search or YouTube. We start by understanding the outcome, available demand, customer journey and measurement signals.
Different outcomes need different operating models.
Campaign type is one part of the decision. What we measure after the click matters just as much.
| Business goal | We may use | What we care about |
|---|---|---|
| Qualified phone calls | Search, call-focused Search, PMax where justified | Call duration, qualified calls, bookings, customer feedback |
| Form leads | Search, PMax, Demand Gen where appropriate | Qualified leads, cost/qualified lead, sales feedback |
| Ecommerce sales | Shopping, PMax, Search | Purchases, revenue, ROAS, product economics |
| YouTube views | Video campaigns | Views, view rate, CPV, audience relevance |
| Brand / demand | YouTube, Demand Gen | Reach, engaged views, downstream behaviour |
The same goal behaves differently in different markets.
Calls · Search intent · Policy
Booking quality, advertiser identity and account maturity can materially change the operating model.
Calls · Local intent · Booked jobs
Geography, urgency, search terms and call quality often matter more than raw lead volume.
Products · Purchases · Revenue
Shopping, product feeds, mobile UX and margin context influence what should actually scale.
Forms · Calls · Qualification
Lead quality and sales feedback help separate useful conversions from expensive noise.
Choose how you want us involved.
Google Ads Management
We build and operate the campaigns around the outcome, including search quality, tracking, optimization and reporting.
See management pricing →Google Ads Intelligence Audit
Already running campaigns? We independently diagnose what's preventing the account from producing the outcome you need.
Explore the audit →Paid Consultancy
Keep execution internal while using AdShot for Google Ads direction, account decisions and strategic review.
Explore consultancy →Start with what matters most right now.
Common questions.
Do you use the same campaign type for every business?
No. Search, Performance Max, Shopping, YouTube and Demand Gen solve different problems. We choose campaign types based on the business goal, available demand, customer journey, measurement quality and account context.
Do you always use Performance Max for lead generation?
No. Performance Max can be useful in the right account, but it is not automatically the correct choice. We use it when the account, conversion signals, business model and available data justify it.
Can Google Ads optimize for qualified leads instead of every form or call?
In many accounts, measurement can be improved by distinguishing primary and secondary conversions, using lead-quality feedback, call-quality thresholds, offline conversion imports or customer-value signals where the business and technical setup support them.
Do you promote YouTube videos just to increase view counts?
View volume can be one objective, but the audience, geography, view quality and business purpose matter. We prefer to define whether the goal is views, awareness or a downstream action before deciding how the campaign should run.
What if I don't know which goal or campaign type I need?
That's normal. You do not need to choose the campaign type yourself. Tell us what you're trying to achieve, and we can determine whether management, diagnosis or strategic guidance is the sensible next step.
Do you guarantee calls, leads, sales or video views?
No. Outcomes depend on market demand, competition, budget, offer, account history, website or landing-page experience, measurement and other business factors. AdShot does not guarantee fixed lead, sales or view volumes.
Start with the outcome you want Google Ads to create.
Tell us what you're trying to achieve and we'll determine whether the right starting point is management, diagnosis or strategic guidance.