Can't Afford a Google Ads Agency? Here's What $200/Month Gets You
Full-service Google Ads agencies charge $842–$2,122.32 USD/month. Most small business owners and founders can't afford that. But running blind on Google Ads is even more expensive. There's a smarter middle path - and it costs just $200 a month.
If you've ever Googled "how much does a Google Ads agency cost," you already know the shock. Prices start around $1,000–$3,000/month for basic management, and serious agencies charge 15–20% of your ad spend on top. For a small business running $526.19/month in ads, that's an extra $78.93–$105.26 just in management fees. Every. Single. Month.
So most founders do what they can - they run the ads themselves. They watch a few YouTube videos, copy a campaign structure from Reddit, set a daily budget, and hope for the best. Some get lucky. Most don't.
The real problem isn't the ad spend. It's the lack of expert direction. A few wrong settings - a broad match keyword here, missing conversion tracking there - and you're pouring money into clicks that will never convert.
Google reports that advertisers who work with certified experts see up to 2x better results than those managing accounts alone. Bad campaign structure, wrong bidding strategy, and untracked conversions are the #1 reasons small business Google Ads fail — not the budget.
The Gap Nobody Talks About
There's a massive gap in the Google Ads market. On one end: expensive full-service agencies that manage everything (and charge accordingly). On the other end: doing it yourself with no guidance, hoping YouTube tutorials are enough.
What most small businesses actually need is something in the middle. Expert eyes on your account. Clear direction. Actionable advice. No fluff. Not someone to take over your account — just someone to tell you exactly what's working, what's broken, and what to do next.
That's exactly what AdShot Media's Paid Consultancy is built for.
What $200/Month Actually Gets You
AdShot Media's Paid Consultancy is a focused, expert-led strategy plan designed for founders, in-house teams, and small businesses who want Google Ads expertise without the full agency cost. Here's exactly what's included:
2 Strategy Calls / Month
Two 60-minute calls, each focused on your real campaigns — diagnosis, priorities, and clear decisions.
Full Account Review
We manually review search terms, CPC, CPA, conversion tracking, campaign structure, and wasted spend.
Written Call Summary
After every call you get a written report — what was discussed, what to fix, what to scale.
Clear Action Plan
Pause this. Scale that. Fix this. Test this next. A prioritised list your team can execute immediately.
No automation. No bots. No cookie-cutter templates. Every strategy call is manually prepared based on your specific account, your numbers, and your goals.
How It Compares to a Full Agency
| What you need | Full Agency | AdShot Consultancy | DIY / Solo |
|---|---|---|---|
| Expert direction | ✓ Yes | ✓ Yes | ✗ No |
| Account review | ✓ Yes | ✓ Yes (manual) | ✗ No |
| Written action plan | ✓ Sometimes | ✓ After every call | ✗ No |
| Daily optimisation | ✓ Yes | ✗ Not included | ✗ No |
| Monthly cost | $1,000–$3,000+ | $200 | $0 (but costly mistakes) |
| Best for | Large budgets, hands-off | Small teams, budget-conscious | Complete beginners willing to learn |
Who Is This For?
The Paid Consultancy is not for everyone. It's built for a specific type of advertiser:
Founders running their own ads
You know your product, but Google Ads is a black box. You want expert guidance without giving up control.
In-house marketing teams
Your team handles execution. We give strategic direction, catch mistakes, and guide what to test next.
Businesses preparing to scale
Before you increase budget, you need to plug the leaks. Strategy first, then scale.
Travel businesses & OTAs
Flight booking, tours, hotels — we specialise in travel-niche Google Ads strategy that actually converts.
The goal of a strategy call isn't to tell you what you already know. It's to show you exactly where your budget is leaking — and give you a clear map to stop it.
— AdShot Media, Paid Consultancy philosophyWhat Happens on the Calls?
No vague advice. No generic best-practice lectures. Here's what each call actually covers:
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1Call 1 — Account Review + Diagnosis: We look at your search terms report for wasted traffic, audit your campaign structure, check whether conversion tracking is firing correctly, and identify your biggest immediate leaks.
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2Written Summary: After the call, you receive a written report with everything discussed — what's broken, what's working, and your prioritised action list.
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3Call 2 — Optimisation Plan + Next Actions: You've had time to implement. Now we review progress, troubleshoot, and set clear priorities for the next sprint — what to pause, what to scale, what to test.
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4Ongoing Momentum: The cycle repeats every month. Each call builds on the last. Over 90 days, most accounts look completely different — better structure, better tracking, better returns.
What This Service Is Not
We believe in full transparency. The Paid Consultancy does not include:
Daily optimisations — we don't make daily in-account changes under this plan.
Campaign creation — building new campaigns, landing pages, or tracking setup is a separate service.
Guaranteed results — we give expert direction. Results depend on your offer, budget, tracking, and execution.
If you need full hands-off management, explore our full management plans. But if you want expert direction at a fraction of the cost, consultancy is the smarter starting point.
Frequently Asked Questions
The Real Cost of Doing Nothing
Every month you run Google Ads without expert direction, the leaks compound. Broad match keywords send irrelevant traffic. Conversion tracking fires on the wrong page. Your Quality Scores stay low and your CPCs stay high.
A $200 strategy call that finds ₹15,000 in wasted monthly spend pays for itself 5× over. That's not marketing math — that's the most practical investment you can make in your ad account.
Slots are limited each month. AdShot Media keeps the client count intentionally small so every account gets genuine attention — not a quick glance by a junior analyst.
Limited monthly slots available
Get Expert Google Ads Direction for $200/Month
2 strategy calls. A written action plan. Expert eyes on your account. No agency price tag.
Book Your Strategy Call → Limited slots per month · Manual account review · Cancel anytime